We’re Changing Our Name – Meet Envato
Aug 7th in News by Collis Ta'eed
A lot has happened since this company formed two years ago and as a team we’ve grown a lot and certainly learned a lot. When we came to trademark our company name recently, it turned out that the name Eden was pretty difficult to win a trademark for. About a dozen companies blocked our application in Australia alone! Sheesh Kebab!
While I'm a bit sad to see Eden go, I’m happy to announce that as of today we are rebranding the business under a new name: Envato.
Being an invented word, Envato is a lot easier to trademark and we hope to put our stamp firmly on the new name in the years to come! As far as I know it doesn't mean anything in any non-English languages (though I've heard it's akin to the Mexican Spanish slang for dude), but I'd love to hear if it does have any other translations that we've missed, especially if they are funny!
A Creative Eco-System
With a change like this, we thought it would be a good time to introduce a new feature to our sites in the form of a little site-switching widget that is now appearing on all our major sites in the top right. The site switcher not only allows users to flick between sites, but also ensures that our audiences are aware of all the Envato sites.
As you'll begin to see by flicking through the 10 or so sites already listed, our mission here at Envato is to build a creative eco-system of sites and services to benefit people like you and me. This year we've already launched four sites, with another half-dozen penciled in to go up before 2009. Some of those are more in our marketplace and TUTS lines, but we also have a couple of brand new ideas to launch too.
It's a pretty exciting time for our little company which started out in my living room not so long ago. These days we're still mostly working in living rooms, just more of them!
A Big Thank You!
And since it's not often that I get to post on every single one of our sites together, I thought on behalf of the whole team, I'd say thank you to all of you readers, users, members, buyers and authors who have supported us and helped us grow!
So Thank You All, and Viva Envato!
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User Comments
( ADD YOURS )Daniel Erickson August 7th
I’ve got to say, all of your sites are top notch. Its a pretty good business model too! Keep the good stuff coming!
( )Razvan August 7th
The new name sounds ok, as far as I know it doesn’t mean anything in Romanian
( )Chuck August 7th
I like the new name!
This network of sites, is the very best Ive seen till now.
Great job.
( )-Chuck
Dan Harper August 7th
Awesome! I was beginning to wonder why the family sites weren’t linked to from here. And I like the new name; sort of sounds like it should be a Spanish/Italian word for Invent or something
( )James August 7th
Congrats to Collis and the rest of the team!
How exactly are we meant to pronounce this word though?
Is it Envahtoe or Envaito or Envetoh???
( )Collis Ta'eed August 7th
Thanks guys! @James – beats me! I think I sat En-vah-toe
Oh and I like to say it with an Italian accent hehe
( )Ben Griffiths August 7th
Cool name
( )Zach Kollegger August 7th
Awesome new name! The new site for Envato is very nice and so is the site-switching widget.
Congrats on the name change, keep up the great work.
( )insic August 7th
i strongly agree that you got a really nice name now.
( )Craigsnedeker August 7th
This is cool!
( )Mark Abucayon August 7th
The new name is really nice but eden name is nice too.
( )Collin August 7th
Nice work guys – congrats!
( )daX August 7th
Congrats on the new name guys! I don’t know exactly why, but when I first heard it I thought of Domo Arigato, so Domo Arigato Mister Envato!
( )Connor August 7th
As much as I loved eden, envato is pretty cool too. Looking forward to seeing the new sites as well!
( )configuracionvisual August 7th
be proud !!! a lot of work, thanks for offer us really high quality inforamation
( )Taylor Satula August 7th
Cool I like the new name. +++ Cool i still like eden more
( )crysfel August 7th
indeed, ‘envato’ means ‘dude’ in spanish
have funnn guys
( )Santa August 7th
How do you pronounce it? :p
En-v-A-to ?
( )En-v-AY-toe ?
Envay-to ?
daX August 7th
@ crysfel: Collis said it accurately, Mexican slang but not Spanish. I’m fluent in Spanish and it is the first time I hear that word.
( )R-Peezy August 7th
spanish it’s just “vato” which does mean dude or guy
and “en” means “in”
cool name though.
cheers from SoCal
( )R-Peezy August 7th
oh yeah, and true, it is slang. from Southern California.
( )daX August 7th
@ R-Peezy. Yes that was I thought. It was just a remark. People should be careful when using slang outside their region. Sometimes it don’t translate well or it might sound offensive when is not used properly. I haven’t heard of ‘vato’ either but sounds rude, someone might take it the wrong way. Not a problem if you live on that region I guess.
( )Rafyta August 7th
Cool name!
Just to clarify: the Mexican slang for “dude” is “vato” not “envato”, it is widely used in north Mexico (where I’m from).
Also, what first hit my mind when i read “envato” is that it sounded quite italian (i don’t speak italian), and assumed it was in reference to “enviado”, spanish for someone who has been sent to do something. Since “angel” means “sent by God” i thought you changed eden for something loosely related.
Anyway, I like the new name, best wishes for you guys!
Saludos from Cabo
( )Shane August 8th
All the best to Envato!
Interesting little lowdown on Spanish too
Good to know it doesn’t mean something ‘unfortunate’
( )V1 August 8th
O dear, that means i’m going to get a hard time marketing 3rd-Eden :p
I loved the name, sad to see it go.
Good luck from a fellow “eden”
( )Braden Keith August 8th
I noticed that. Mucho congrats. I was laughing as I saw that obviously their was some styling issues on psdtuts when y’all were putting it up, whoops. lol
( )Taylor Satula August 21st
I liked eden better but this is still cool
( )@braden I saw that one too. lol
Taylor Satula August 21st
the thing about spanish is really great. Atleast someone passed spanish class
( )James August 21st
Envato kinda sounds like the name of a boat… Like in that film, “the island” – Isn’t the boat called something similiar… Something like r-e-n-e-v-i-a-t-t-i-o
( )Gregory Falowo November 30th
cool name especially exotic sounding.. had the same problem 6yrz ago. sooo Estrolli was born
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